About

Beanyaa is a made to order small business based in the UK and run by myself (Holly), with limited support from my cat (Mog, the original bean). As such please bear this in mind when placing an order especially if you need something by a certain date.

The aim of beanyaa is to create a brand that spreads joy and positivity to those that wear or see it and through a collection of easy to wear pieces, encourage people to live cute, simply. 

 

About the brand

Beanyaa is a fictional character created by Holly Smith. What started as a series of doodles soon grew into much more. Having always had a passion for fashion and all things cute, Holly went about developing a collection of dresses, totes and tees to best showcase her designs and in the process created an excitingly fresh mix of ‘kawaii’/Japanese sub cultures and flexible modern street wear for the aesthetically minded. Someone who isn't afraid to stand out, wants to look cute, have fun and keep it simple. 

"I love expressing myself through fashion and aesthetics but I am also drawn towards the peace a minimalist or aesthetically curated wardrobe could bring… (Insert dreamy cutaway) Everything organised neatly in the wardrobe, no spending hours trying to pick an outfit to leave the house in, no co-ordinating nightmares. However life always seems to get in the way, we get busy, make excuses and forget who we are, choosing to reach for the outfit. Sound familiar?

I wanted to create a brand that people can feel excited about and also fits into daily life. Life is too short to not enjoy what you’re wearing and look good doing it.

So then I thought, dresses .. the complete outfit in one and wardrobe staple. 

After the dresses were in place, obviously t-shirts followed next, then the ever versatile tote. I believe there is something for everyone in this collection and depending on your level of commitment to the cute you can really just work it how you like when you like wherever you like. There's no boundary's to enjoying the things that bring you joy and make you happy.

About the bean

Beanyaa started life as a baby soya bean in a pod. Soon realising they were different they left the pod to explore the world. Beanyaa’s main hobby is dressing up and having fun and you can often catch them doing just that and looking the cutest right here!